Learn How A Visually Appealing Website Can Mean More Sales

Posted 11th April 2016

If you own a business, you're probably more focused on your product itself than the presentation, right?

Stop right there: that's a huge mistake.

Presentation of your product can make or break your sales, and that translates to your website. For your business to be effective, you need to keep up with current web trends - and that includes a well-designed, flowing website.

First impressions

Did you know that most clients form an impression of your website within 50 milliseconds of loading the page? That's not much time to convince them to stick around, particularly if your website isn't quite up to par.

What does this mean for your site? Obviously, you want your website to succeed, and while the Internet provides us with a wealth of information at our fingertips, it's used visually first and foremost.

Good design is highly underrated when it comes to sales. Some people think that you can just toss your product up onto a website. But you have to make a good impression on your potential client, or else nothing's stopping them from clicking away.

Why visuals matter

Think about it: assuming the products were the same, would you be more inclined to buy from a shop that's flat and empty, or from the shop next door that offers ambiance, friendliness, and an intuitive layout?

The Internet works the same way. If your design is clunky, outdated, or sparse with information, your customers aren't going to be inclined to stick around.

How do you make that great design translate into more sales?

Organization is king

Especially with the advent of mobile viewing, your website has to have a flow that makes sense and is easy to navigate.

Content

Just because you're selling something doesn't mean you get to slack off when it comes to your content. Your products and the information surrounding them need to be relevant and accurate, and it needs to be organized in a way that's easy on your clients' eyes.

Are you more inclined to read a block of text or a few concise, eloquent sentences? Keep your product descriptions snappy, but don't skimp on vital info.

Images

Remember, the Internet is a visual medium. That means you can't really retain customer interest with a few blocks of text. If you're selling something, illustrate that!

Great pictures can entice your potential clients to purchase that product. Beyond that, you need to make sure your logo and other pictures are on point.

Not quite sure how to add that last bit of oomph to your images? There are tons of free tools to use. Check out a free online banner maker to get you started.

Color scheme

You'll want to pick a color scheme that's appropriate for your site. Don't be afraid to take color psychology into account when creating your design! The right colors can create a certain feeling in your client and help them stick around.

Beyond that, make sure your colors flow well together. Don't put neons on top of neons, and in general, make sure your content is easy to read on multiple platforms.

Conclusion

If you're ready to break into the world of business, you'll need to be able to keep up with your competitors. A well-designed website or online shop can be an effective way to boost your sales and put your name on the map.

Any other design hacks you're dying to share? Any great ways to make your website pop? Don't be afraid to drop us a line!